Nicola Faulkner — November 16, 2016 — November 16, 2016 In email marketing, the term ‘opt in’ is used when a person is given the option to join an email list. By obtaining permission and asking the consumer to provide their details you can ensure the correct information is captured, and make certain that your … Continue reading Email Signups – Single Opt-In or Double Opt-In?
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
by Kristen Dunleavy Follow @KristenWritesItSeptember 3, 2016 We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with … Continue reading How to Optimize Your Email Content’s Readability
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board. Sol Orwell on August 26, 2016 As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the … Continue reading 7 steps for re-engaging your email subscribers
by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 Boost Your Email Conversions With These Tips How is your business email communication with your leads and customers? 89 percent of marketers increase their prospects with targeted campaigns. [Mailigen] Given this statistic, it is clear that in order to be successful we need to communicate in a way … Continue reading 5 Email Strategies That Will Boost Your Business Sales
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
by Janna Hartley June 30, 2016June 30, 2016 Not long ago, emails resembling printed newsletters were prevalent. They had two or three columns, a number of articles, a table of contents, a “published” date and a lot of content that was best read on a desktop device. We’ve come a long way since then. First … Continue reading Email Design, Email Engagement, Email Readability
by Aaron Agius June 23, 2016 Follow @IAmAaronAgiusJune 23, 2016 How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Wish your subscribers a happy birthday? While there’s nothing wrong with any of those … Continue reading 5 Simply Awesome Email Automation Funnels To Build Today
by Monique Zander June 15, 2016June 15, 2016 The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is a very effective way of facilitating direct contact with your existing customers as well as developing better … Continue reading Email Design Tips For A Successful Business Email Marketing Strategy
by Wilson Hung May 27, 2016May 27, 2016 You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates And worse, … Continue reading 8 Email Segmentation Examples That Can Boost Conversions
