by Justin Wilson May 22, 2016 Follow @Jus_WilsonMay 22, 2016 Despite all of the developments which alter the way that people execute their digital marketing, email marketing is still one of the most popular channels. It is low cost, most people understand how email works and its effectiveness is highly measurable. Note that measurable doesn’t … Continue reading How to Improve Your Email Open Rate
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Dan Forootan May 4, 2016May 4, 2016 To reach customers anywhere, agencies and marketers need to know how to effectively reach customers on the go or at their desks with responsive email design. Responsive templates ensure that clients’ emails display properly on all screen sizes, making them easy to view — and engage with—regardless … Continue reading 7 Ways to Build Business with Responsive Email Design
by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy
by Miranda Paquet April 26, 2016April 26, 2016 Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information … Continue reading 6 Things You Can Learn from Your Email Analytics
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
by Andy Beohar April 20, 2016 Follow @sevenatomsbuzzApril 20, 2016 Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But as useful as email can be, your efforts are futile if none of your readers … Continue reading 4 Major Email Marketing Pitfalls (and How to Solve Them!)
by Ivana Kitanovic April 20, 2016April 20, 2016 With billions of emails sent every day, the real battle is to make your own stand out and get read by the recipients. Blogs and websites fight for a place in people’s inboxes hoping to persuade as many users as possible into opening the emails and cooperating … Continue reading Email Icebreakers: How to Get People to Read Your Email
by Mia Papanicolaou April 20, 2016 Follow @MiaPapanicolaouApril 20, 2016 For the longest time, open and click rate were the measure to gauge the success of email campaigns. However, these metrics aren’t a true reflection of success if the intention of an email campaign is quite specific. For example, is the goal to increase sales? … Continue reading How Are You Measuring the Success of Your Email Campaign?
