Category Archives: Email Strategy

Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine

Kevin George — December 9, 2019 Follow @imkevin_monk How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all … Continue reading Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine →

Dark Mode Designs: The Future of Email

Email Strategy

Kevin George — December 5, 2019 Follow @imkevin_monk There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed … Continue reading Dark Mode Designs: The Future of Email →

How to perfect your email marketing strategy this holiday season

Email Strategy

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season →

Small Business Snapshot: Email Still Leads

Email Strategy

Small Business Snapshot: Email Still Leads by Ray Schultz , Columnist, November 25, 2019 Email remains the tried-and-true channel for small businesses with 79% using it, according to A Look Back at 2019’s Small Business Marketing Trends, a study by Mailchimp. That doesn’t mean they all succeed at it. For one thing, 80% aren’t taking … Continue reading Small Business Snapshot: Email Still Leads →

Email Reactivation – Strategies to Win Back Dormant Customers

Email Strategy

Larisa Bedgood — November 20, 2019 Follow @www.twitter.com/V12Data As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase in … Continue reading Email Reactivation – Strategies to Win Back Dormant Customers →

What’s the Real Cost of Not Outsourcing Your Email Marketing

Email Strategy

Mike Parry — October 30, 2019 Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re … Continue reading What’s the Real Cost of Not Outsourcing Your Email Marketing →

Email Bounce: How to Prevent It

Email Strategy

Kevin George — October 22, 2019 Follow @imkevin_monk How do you feel, when you send an email campaign and receive a message that some of your subscribers couldn’t receive it? Disappointed and frustrated, right? Message that comes back because it couldn’t be delivered to a prospect’s email is a bounce back. In this post, we’ll … Continue reading Email Bounce: How to Prevent It →

How to Improve Your Email Deliverability

Email Strategy

Chris Christoff — October 17, 2019 Follow @chriscct7 Email is a powerful tool for your business, it lets you send your message straight into the inbox of your target audience. You can use email to drive more traffic to your website, increase user engagement, build customer trust, and even generate sales. But, email is only … Continue reading How to Improve Your Email Deliverability →

Getting the big picture for the future of email

Email Strategy

The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. Ryan Phelan on October 8, 2019 This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After … Continue reading Getting the big picture for the future of email →

How to Build a Modern Email Preference Centre

Email Strategy

Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre →