VerticalResponse — June 10, 2019 Follow @VR4SmallBiz — June 10, 2019 Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful … Continue reading Developing An Email Marketing Strategy That Works
Sara Staffaroni — May 26, 2019 — May 26, 2019 Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot … Continue reading Survey Emails: How to Grab Your Customer’s Attention
Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
Jessie Coan — April 23, 2019 Follow @jessiecoan — April 23, 2019 Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate … Continue reading 3 Alternatives to Email That Drive As Many MQLs (Or More)
Victoria Taylor — April 19, 2019 — April 19, 2019 The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as … Continue reading 23 Email Copywriting Tips to Skyrocket Conversions
Choncé Maddox — March 20, 2019 — March 20, 2019 In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on. Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do … Continue reading 3 Easy Ways to Make Your Email Follow-Ups More Effective
Kevin George — February 26, 2019 Follow @imkevin_monk — February 26, 2019 Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are seemingly numerous hurdles between the modern marketer and a successful email campaign, such as permissions, unsubscribes, … Continue reading Essentials of Email Design Audit
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
Susan Friesen — January 15, 2019 Follow @eVisionMedia — January 15, 2019 Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking … Continue reading 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience
