Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. Len Shneyder on January 4, 2019 We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, … Continue reading Email trustworthiness: Here’s how to avoid looking like spam
Ben Duchesney — December 23, 2018 — December 23, 2018 You had a strong year, but what if it was just a little bit better? As most holiday marketing comes to an end, your customers are still buying. When you’re taking a few days off, so are your customers, which means they have the time … Continue reading Create a Holiday Flash Sale Email to End the Year Strong
Amreen Bhujwala — December 11, 2018 — December 11, 2018 So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If … Continue reading What is Email Deliverability?
Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns
VerticalResponse — September 8, 2018 Follow @VR4SmallBiz— September 8, 2018 The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look forward to getting. To help you with your email list management, here … Continue reading 5 Indispensable Email List Management Best Practices
Zach Heller — August 16, 2018 Follow @zheller — August 16, 2018 When a politician changes their position on a policy question, we call them a flip flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for … Continue reading Why You Should Send Your Next Promotional Email at Midnight
Eric Rosenberg — August 12, 2018 — August 12, 2018 rawpixel / Pixabay Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list … Continue reading Why an Email List is Not Optional for Your Business
Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management
VerticalResponse — August 1, 2018 Follow @VR4SmallBiz — August 1, 2018 geralt / Pixabay As a business owner, time is valuable and — unfortunately — often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable … Continue reading The Mystery of Email Engagement: Solved
Kevin George — July 26, 2018 Follow @imkevin_monk — July 26, 2018 Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive … Continue reading How to Create an Effective Win Back Email Campaign
