Category Archives: Email Strategy

Email Design Hacks: Creating a Functional Email Experience

Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience

On Email Blast – 4 Tips to Send Better Email Campaigns

Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns

Creating a Consistent Customer Experience with Centralized Email Template Management

Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management