Email Leads in Survey, Despite Danger Signs by Ray Schultz , June 26, 2018 Email remains the top channel, but it slowing down slightly, according to a study by Econsultancy and Adestra. Worse, few email marketers are embracing artificial intelligence. Of over 700 marketers polled, 74% rate their email ROI as good or excellent. But … Continue reading Email Leads in Survey, Despite Danger Signs
Category Archives: Email Strategy
Email Leads In B2B, But Search Is Coming Up On The Inside: Study
Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study
The best unsubscribe email is the one you don’t send
If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. Ryan Phelan on June 11, 2018 While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened … Continue reading The best unsubscribe email is the one you don’t send
4 Tactics You Need to Know for an Effective Email Marketing Strategy
Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy
Why Is Email The Most Effective Digital Marketing Technique?
Warren Knight — May 17, 2018 Follow @warrenknight — May 17, 2018 Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting … Continue reading Why Is Email The Most Effective Digital Marketing Technique?
20 Ways To Optimize Your Emails For Search
By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search
6 Tips on Upping Email Support Efficiency
Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency
Why Bigger Email Lists Are Better
Ben Duchesney — March 17, 2018 — March 17, 2018 Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in … Continue reading Why Bigger Email Lists Are Better
3 Simple Ways to Maintain an Engaged Email List
Choncé Maddox — March 15, 2018 — March 15, 2018 TeroVesalainen / Pixabay Is social media dead in terms of marketing your small business? The power and profit for businesses have always been in the email list. Now with Facebook and Instagram’s new algorithms, you may have to rely even more on your ability to … Continue reading 3 Simple Ways to Maintain an Engaged Email List
How To Share Email Results With Your Team
Ben Duchesney — March 9, 2018 — March 9, 2018 Whether you’re sharing the results of your latest email marketing campaign with your team, other departments, or the people that sign your paycheck, your goal should be to show how email marketing is impacting your business. Instead of sharing a handful of numbers out of … Continue reading How To Share Email Results With Your Team
Random Posts on Email Strategy
How To Get People To Pay Attention To You
The 7 Top Social Media Trends That Will Impact Your Marketing In 2015
The Secrets of Customer Segmentation Strategy
Top 3 Video Advertising Trends in 2018
The 10 Commandments of Networking on Social Media
Using Your Resume For More Than Just Job Boards
How Effectively Does Social Media Drive Word of Mouth (WOM)
Are marketers cooling on CDPs?
How to Handle Invoice Disputes With Contractors
