Sean Ogle — March 6, 2018 Follow @seanogle — March 6, 2018 How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email open rates and responses tend to tank quickly. More times than you’d ever be able to count. I’m … Continue reading Email Open Rates and Responses Bad? Build a Relationship With Your List
Mallory Fetchu — March 3, 2018 — March 3, 2018 rawpixel / Pixabay Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just … Continue reading 7 Cold Email Tips That Will Increase Response Rate
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
Kevin George — February 12, 2018 Follow @imkevin_monk — February 12, 2018 In a digitally-driven world, the devices are getting smaller and the messages crisper. Your emails need to fit into this world and grab the attention of your target audience. It’s not as easy as it sounds. Minimalism became a part of the visual … Continue reading 7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign
Brandon Redlinger — February 1, 2018 Follow @brandon_lee_09 — February 1, 2018 Stock photo Personal email – sent from an ADR to a prospect – is the workhorse of effective prospecting in account-based approaches. Done properly, these emails feel much more like personal business communications than marketing or selling (because that’s exactly what they are). … Continue reading 4 Parts of a Great Human Outreach Emails in ABM
James Glover — January 17, 2018 Follow @coherentpath — January 17, 2018 Despite the hype around new marketing channels like social media and tactics like search engine optimization (SEO), email continues to be one of the longest standing and most powerful marketing tools across all industries. In fact, research from SmartDataCollective found that 95% of … Continue reading The State of Email in Retail [Infographic]
Josie Scotchmer — January 5, 2018 — January 5, 2018 Wow… It’s that time of year again! It seems like only (January 05, 2018) that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, … Continue reading Email: The Trends To Come In 2018
Oksana Tunikova — December 27, 2017 — December 27, 2017 Today’s world seems like a safe place to be, but this holds true only until you think of online crime rates. A single look at recent online security stats is enough to help you realize the myriad of risks you take simply checking your email. … Continue reading How to Secure Your Email (And Why It Matters More Than You Think)
Jeremy Souza — December 24, 2017 — December 24, 2017 So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – … Continue reading 3 Email Stress Tests to Monitor in December
Stefan Bhagwandin — October 9, 2017 Follow @leanplum — October 9, 2017 Source: Freepik As a channel to reach prospects and customers, email is still a strong performer. 80 percent of retail professionals indicated that email marketing was their greatest driver of customer retention. However, the advent of mobile and its effect on user behavior … Continue reading What the Best Emails All Have in Common
