Category Archives: Employee Advocacy

Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy

Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy

Building a Powerful Brand with Social Media Employee Advocacy

Aditi Prakash — November 15, 2016 Follow @adi199341— November 15, 2016 Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and … Continue reading Building a Powerful Brand with Social Media Employee Advocacy