In-person will return, but the virtual genie can’t be put back in the bottle Kim Davis on May 6, 2021 “Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on … Continue reading Events of the future will be hybrid and “always on”
Category Archives: Event Management
Attending the First In-Person Industry Event in Over a Year
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
How to Manage Events in the Post-COVID World
Rachel Claire March 2, 2021 In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. At the same … Continue reading How to Manage Events in the Post-COVID World
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
The future of live events is here and depends on these 4 factors
By Siddarth Taparia–Minutes August 30, 2020 If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording … Continue reading The future of live events is here and depends on these 4 factors
The Dos and Don’ts of Successful Online Events
Alice Corner August 27, 2020 Tumisu / Pixabay There isn’t much we can say for certain in 2020, but one thing we do know is that online events are here to stay. Even after we’ve all moved on from Zoom catch ups and virtual trivia nights, businesses planning their 2021 marketing strategy need to think … Continue reading The Dos and Don’ts of Successful Online Events
CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Your Event Deserves a Business Plan — Here’s How to Craft One
Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One
11 Tips To Guarantee Your Next Event Will Be a Success
Steve DiGioia — June 26, 2019 Follow @stevedigioia — June 26, 2019 …step-up your game with these powerful tips After-Action Report. Captain’s Report. Post-con. Event Summary…whatever you call it, make sure you do it. That’s the best way to guarantee your next event will be a success. Here’s what you need to do… If your … Continue reading 11 Tips To Guarantee Your Next Event Will Be a Success
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