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Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. Kim Davis on September 27, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a … Continue reading Ali Schwanke: Spotlight on the expert
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery’s journey. Kim Davis on July 2, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is … Continue reading Spotlight on the expert: Michelle Tackabery
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. Chris Wood on June 20, 2024 Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a … Continue reading Marketo experts share tips for successful MAP implementations
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of “dark social,” and the industry’s data delusion. Constantine von Hoffman on June 17, 2024 Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back … Continue reading Spotlight on the expert: Shama Hyder
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Chris Wood on May 15, 2024 Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She … Continue reading Alicia Arnold: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman’s Hole in the Wall Gang Camp. Constantine von Hoffman on April 30, 2024 Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of … Continue reading Brian McKenna: Spotlight on the expert
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. Kim Davis on April 15, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & … Continue reading Ana Mourão: Spotlight on the expert
CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Constantine von Hoffman on April 10, 2024 Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so … Continue reading MarTech’s CRM experts to follow
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development. Chris Wood on April 3, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When … Continue reading Natalie Jackson: Spotlight on the Expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she’s faced being a woman in technology. Constantine von Hoffman on March 18, 2024 Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change … Continue reading Katie Robbert: Spotlight on the expert
