Jefri Yonata — December 27, 2016 — December 27, 2016 One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance. Product value … Continue reading 3 Simple Ways Explainer Videos Increase Product Value Understanding
Alyson Wuamett — November 12, 2016 — November 12, 2016 Explainer videos are a perfect way to teach, inform, inspire and familiarize potential customers with your business, but do you know all the other great ways to use these videos to your advantage? Today, I’m going to tell you how. Before we can go full … Continue reading 6 Ways to Use Explainer Videos to Your Advantage
by Jake KilroySeptember 29, 2016 Explainer videos are fantastic communication tools for brands—if they tell the right story. (To find out if you have a good explainer story, read this.) That’s why an explainer video script is so important. Even if you have world-class visuals, a weak script will sabotage your explainer, making it boring … Continue reading The Easy Guide to Writing a Great Explainer Video Script
by Jake KilroySeptember 21, 2016 Explainer videos—they’re everywhere. Why is everyone nuts for them? Because they’re a great tool to tackle the tough task of delivering important information in very little time. For brands, this is a tremendous asset. If you’ve never heard of explainer videos or want to know more about why they’re so … Continue reading Why Explainer Videos Help Your Brand
by Andre Oentoro Follow @breadnbeyondSeptember 21, 2016 When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything. For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit … Continue reading Awesome 5-Step Guide to Making an Explainer Video That Converts
by Claude HarringtonAugust 19, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: How to Make Your Explainer Effective as a Mobile Video
by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)
by Gregg LitmanAugust 19, 2016 If I mention an explainer video, what comes to mind? If you’re thinking of a whiteboard video or something with fun or fancy graphics or animations, you’re on the right path. Explainer videos almost always use scripting and graphics to show — you know, “explain” — what a company does. … Continue reading Create an Explainer Video Script to Delight Your Visitors
by Claude HarringtonAugust 9, 2016 When it comes to following-up with leads, timing can be everything. Take, for example, a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found: Potential customers who were contacted within an hour of making … Continue reading How an Explainer Video Can Help You with Lead Scoring
by Andre Oentoro Follow @breadnbeyondAugust 9, 2016 E-commerce and web-based companies rely heavily on their web content, explainer videos being one of the most vital. However, these companies are subjective when judging their own explainer videos. Most of them only ensure that their explainer videos are good enough for them and NOT their target markets. … Continue reading 4 Essential Questions to Measure an Explainer Video’s Quality
