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Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. Chris Wood on January 22, 2025 Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company … Continue reading Meta ad spend up 15% last quarter as TikTok sees sharp drop
Linda Aylesworth | November 29th, 2024 Reach plays a huge role in determining which platforms advertisers allocate their budgets to, and Facebook doesn’t disappoint. With over 3.07 billion monthly active users (MAU) worldwide as of the close of 2023, Facebook captures the attention of 37.7% of the total worldwide population and 57% of total Internet … Continue reading How Do I Advertise on Facebook?
Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know. Nicola Agius on July 12, 2023 Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million … Continue reading Marketing on Threads: What you need to know
It won’t help brands looking for granular targeting and lead generation. Nicole Farley on June 9, 2022 Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook … Continue reading Facebook said to be planning Basic Ads product
Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Susan Gilbert January 13, 2022 Today I have some Facebook advertising resources to help you improve your social commerce conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their brand growth and sales. Would you … Continue reading Increase Your Sales With These 4 Facebook Ad Tools
Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
Elizabeth Kennedy December 21, 2021 Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight from Facebook: “Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may … Continue reading How to Adjust to Facebook’s Upcoming Targeting Changes
Cody Barras December 10, 2021 Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate … Continue reading How to Overcome Facebook’s Latest Ad Targeting Limitations
