Gavin Bell November 17, 2021 A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s … Continue reading 6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
Kristen McCormick November 10, 2021 The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, … Continue reading The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level
Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes by Laurie Sullivan @lauriesullivan, November 9, 2021 Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate advertisers’ targeting of people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, … Continue reading Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Mandy Schmitz October 18, 2021 Image Source: pexels.com Facebook stays at the first spot of social media platforms with over 2.89 billion active users. With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities. The easiest way to grab this wide audience’s attention is to … Continue reading 9 Actionable Facebook Ads Strategies for Small Businesses
Michelle Morgan September 17, 2021 Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help … Continue reading Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Justin Wong September 2, 2021 Facebook ads are a great way to attract new customers to your business and stay fresh in the minds of people who already know your brand. But in a time where everyone is fighting for customers’ attention, you need to make sure your ad creative will make them stop scrolling … Continue reading Quick Guide: Designing Facebook Ads
Mikkel Høimyr August 25, 2021 11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these … Continue reading 5 Tips to Get the Most Out of Your Facebook Ads During This Year’s Mega Sales Days
Jock Breitwieser August 12, 2021 Using Facebook is an excellent way to expand your reach, attract leads, engage with your audience, and convert leads. Unfortunately, organizations are still not exploiting the platform’s full potential when it could increase their ROI tenfold. However, advertising on Facebook is not merely dumping money on the platform and expects … Continue reading 5 Things to Know Before You Start Advertising on Facebook
Akvile DeFazio July 17, 2021 While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking … Continue reading How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
Akvile DeFazio June 30, 2021 When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you … Continue reading 6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro
