by Ryan Pinkham November 14, 2015 Follow @RyanPinkhamNovember 14, 2015 On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) … Continue reading What Would You Do If Your Facebook Page Disappeared?
by Laura Donovan November 11, 2015 Follow @thewordproNovember 11, 2015 Your customers are there. Facebook recently reported that over 1 billion people use Facebook every day! According to Pew Research Center, 72% of online adults use Facebook. Whether you believe it or not, your customers are on Facebook – not just Millennials, but Gen-X and … Continue reading A 6-Step Journey to Understanding Why You Need Facebook
by Nick Rink November 8, 2015 Follow @NickRinkNovember 8, 2015 Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in your local market, the ability to reach a highly targeted audience and driving more traffic to your website would be just three of them. To give your local business … Continue reading How to Verify Your Local Business Page on Facebook
Laura DonovanNovember 5, 2015 Today, most businesses have a website, and most owners understand two important two things: 1) More people will find their businesses if their websites are on Page 1 of Google’s search results; and 2) Facebook is becoming a household word. What is more difficult for them to grasp is what these … Continue reading It’s Okay to Sell on Facebook
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015 Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call
New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook?
Brett McHaleOctober 27, 2015 I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact … Continue reading Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Laura DonovanOctober 23, 2015 “Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people interested in your business right where they’re looking—on their phones, tablets and computers.” (Facebook for Business) A strong daily marketing campaign combined with a defined daily advertising campaign can help your business generate revenue with … Continue reading Five Steps to Drive Sales on Facebook
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features
