Category Archives: Facebook Engagement

Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?

Olivier Choron — December 14, 2016 Follow @purechannelapps— December 14, 2016 Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with their ‘Facebook for Work’ platform, appropriately named ‘Workplace’, which aims to improve communication within organizations as well as connecting different organizations together. This enables … Continue reading Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners? →

Boost Engagement On Your Facebook Posts [Infographic]

Facebook Engagement

Brooke B. Sellas — November 24, 2016 Follow @madSMscientist— November 24, 2016 Facebook posts falling flat? Trust me, we’re all getting hit hard with falling analytics. We’ve been writing a lot lately about engagement levels — especially on Facebook — and what that means for brands. While things are definitely dire, you’re not doomed just … Continue reading Boost Engagement On Your Facebook Posts [Infographic] →

5 Strong DR-Focused Facebook Features for Q4

Facebook Engagement

Molly Parker — October 27, 2016 — October 27, 2016 SEM has long been considered bottom-funnel advertising, but Facebook’s new and improved direct-response features mean you can turn the platform into a revenue machine over the coming weeks. Here are five essential direct response (DR) features available on Facebook—and how to use them to your … Continue reading 5 Strong DR-Focused Facebook Features for Q4 →

How to Spruce Up Your Facebook Audience Targeting

Facebook Engagement

by Gina BottiOctober 21, 2016 Your targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about themselves, which marketers can easily leverage to craft highly effective social media campaigns. With all of this invaluable consumer data at our fingertips, ranging from demographics to location, app downloads, … Continue reading How to Spruce Up Your Facebook Audience Targeting →

8 Rules for Replying to Angry Customers on Facebook

Facebook Engagement

by Personal Branding BlogOctober 21, 2016 Your business recently took a catastrophic nosedive. Maybe you aren’t keeping up with order fulfillment or you sent out a bad batch of product. Customers are blowing up your Facebook with negative reviews, angry comments, and bad juju. Whatever the case may be, just know this: it happens. The … Continue reading 8 Rules for Replying to Angry Customers on Facebook →

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

Facebook Engagement

by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook →

How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies

Facebook Engagement

by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies →

Facebook wants to show brands how its ads measure up against TV, others

Facebook Engagement

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others →

How to Get More Engagement on Facebook

Facebook Engagement

by Jonny Rosen Follow @ohjonnyAugust 25, 2016 Facebook is a goliath in the social media world. In fact, Facebook has more users than there are people in China. Those users are also active. They don’t just sign up for an account and never return to the site. The average Facebook user in the United States … Continue reading How to Get More Engagement on Facebook →

9 new and semi-secret Facebook targeting options

Facebook Engagement

Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider. Brad O’Brien on July 21, 2016 Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your … Continue reading 9 new and semi-secret Facebook targeting options →