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New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights
by Priya Florence Shah March 21, 2016 Follow @PriyaFlorenceMarch 21, 2016 In the process of providing social media services to a number of local businesses, I have found one strategy that works brilliantly – Facebook Advertising. While social media marketing generally takes time to produce results, and does so slowly at best, Facebook’s local business … Continue reading 6 Reasons Why Your Local Business Can’t Ignore Facebook Advertising
