Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
William Comcowich — March 17, 2017 Follow @GleanTeam— March 17, 2017 Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly generates about 4 million Likes … Continue reading How to Overcome the Difficulties of Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content. Chris Kerns on February 13, 2017 Likes are so (February 26, 2017). Don’t get me wrong — I love Likes. They continue to serve … Continue reading Beyond the Like: Measuring Facebook Reactions
by Nikhil Premanandan May 22, 2016May 22, 2016 Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But it’s not like the … Continue reading How to Increase Your Social Media ROI With Facebook Reactions
by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
by Robert Nissenbaum February 29, 2016February 29, 2016 What Was Your Reaction? When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. … Continue reading How To Use Facebook’s ‘Reactions’ To Get More Engagement
by Ezra Chasser February 29, 2016 Follow @echasserFebruary 29, 2016 Last week, Facebook rolled out Reactions globally, allowing users on both desktop and mobile to choose from five additional emotional reactions (Love, Haha, Wow, Sad, Angry) along with the traditional Like. Facebook Insights break down engagements by Reaction. As you can see from this post … Continue reading Facebook Reactions: Practical Applications for Small Businesses
