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Category Archives: Facebook Targeting

A transparency tool for Facebook advertisers is what marketers want most

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most

How To Use Facebook’s Offline Activity Custom Audience For Retargeting

By Richa Pathak  November 22nd, 2017   Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting