Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Haiden Hibbert October 1, 2021 A lot of small and medium-sized businesses are turning to Facebook as a way to promote their products and services, but they don’t know where to start. Here are 7 tips for using the social media platform to grow your small business. Add your locations to your page If you … Continue reading 7 Facebook Tips For Small & Medium-Sized Businesses
Sophie Beard September 27, 2021 Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined … Continue reading New Facebook Business Tools
John Lincoln December 18, 2020 Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection between their in-store sales and their digital marketing, the Facebook API conversions tracker is the … Continue reading A Quick Guide to Facebook Offline Conversions API
Shweta Dawar September 23, 2020 Understanding the Facebook pixel can be a little overwhelming. In this blog post, I take you through a step by step process of creating and installing the Facebook pixel. The Facebook pixel code The Facebook pixel is a piece of code that works like magic for your Facebook ads strategy. … Continue reading Facebook Pixel: The Ultimate Guide
Sahail Ashraf September 17, 2020 Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving. The whole thing … Continue reading Facebook Is Pushing Hashtags Again. Why?
Lauren Snyder — March 12, 2020 With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform for personal and business use. With that many users, mistakes are bound to happen. This blog will break down four top mistakes that business owners make and what can … Continue reading 4 Facebook Mistakes You Need to Stop Making
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
Greetje den Holder — May 20, 2019 Follow @GdenHolder — May 20, 2019 If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for … Continue reading How to Best Use Facebook Stories on Your Business Page
Nicole Blanckenberg — April 19, 2019 Follow @https://twitter.com/NicoleBlancken — April 19, 2019 If you’re looking for the 2019 Facebook stats online sellers need to know, you’ve come to the right place. Why? Because looking at the stats and numbers of this top advertising platform can help point you to areas where you should be putting … Continue reading 12+ Facebook Stats Online Sellers Need to Know in 2019
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