Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update
Rick Kranz — January 12, 2018 Follow @RickKranz — January 12, 2018 Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them. According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be … Continue reading Using Captions for Facebook Video Ads
Miranda Marquit — October 12, 2017 — October 12, 2017 geralt / Pixabay Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website. However, you can’t just toss up any old video and have it work … Continue reading 7 Tips for More Effective Facebook Videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook. Sweta Patel on September 29, 2017 Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, … Continue reading 5 metrics to measure the success of Facebook videos
Jo Lynn Deal — September 18, 2017 Follow @jolynndeal — September 18, 2017 Facebook opened up a new lead-generating marketing channel when it added video functionality to its high-profile cover space. The cover space on a Facebook business page is the first impression your visitors receive when they arrive on your page. A catchy company … Continue reading Generate Leads Using Facebook Cover Videos And Powerpoint
Annaliese Henwood — August 25, 2017 Follow @MktgInnovator — August 25, 2017 Facebook is the leader in social media live streaming. You’ll want to join in if you’re trying to attract a larger audience and engage your existing fan base. Did you hit a roadblock when trying to get started? This week’s FAQs article will … Continue reading How Do I Create a Live Video on Facebook?
Ivan Ivanov — July 5, 2017 — July 5, 2017 Want to start sharing Facebook video posts, but cannot hire a video creation team? Let us show you just how you can improve your reach at little to no extra cost by learning to create videos via easy-to-use online video editing tools. The age old … Continue reading How To Create The Perfect Facebook Video With Free Online Tools
Jason Davis — June 7, 2017 Follow @weareelement502— June 7, 2017 Simon / Pixabay When creating Facebook ads, it’s easy to think it’s easy. Facebook even advertises their proprietary ad platform that way. If only it was that easy. Of most importance, ads on Facebook must be done a certain way, or money is wasted … Continue reading 5 Tips for Facebook Videos
Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers
Hlib Nikk — February 18, 2017 Follow @HlibNikk— February 18, 2017 Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is … Continue reading Use Facebook Live Video to Set Your Small Business Apart
