Gregg Litman — February 14, 2017 — February 14, 2017 When Facebook talks, marketers listen. It’s just too big to ignore, whether you agree with its constant changes or not. But in the case of video — Facebook’s news feed update is a nice step forward. Not only will it encourage longer videos and better … Continue reading Facebook Update: How the Length of Your Video Will Affect Views
Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads
Steve Masters — November 3, 2016 Follow @masterstips— November 3, 2016 If you aren’t yet aware that video is already the most influential form of content marketing, the latest advertising campaign from Facebook should convince you. The Facebook Live campaign, launched at the end of October 2016, demonstrates real people in live videos, with ad … Continue reading Facebook Live Ad Campaign Means Video is HERE
by Justin Wong Follow @CurvecommsOctober 25, 2016 If you wanted to raise awareness about your brand, look no further than Facebook video ads. Video ads are eye-catching, compelling, and are effective even on a minimal budget. These types of ads work so well because they play automatically in the news feed. If your video is … Continue reading How Facebook Videos are Changing How We Advertise Online
by Sarah BurnsSeptember 4, 2016 The Most Engaging Ad Format on Facebook Arguably the most engaging ad format available on Facebook, the video carousel is growing at a rapid pace. Since Facebook first evolved the format by giving advertisers the option to display video in the carousel ad in fall 2015, advertisers have seen success … Continue reading Captivate Your Audience with Facebook Video Carousels
by Jeffrey GilsonAugust 18, 2016 It’s Wednesday, and you’re a comic book store. All of the new releases just came in and you want to let your customers know what’s new and exciting. But just writing up a blog post or a Facebook post feels dull. What can you do instead? You’re a museum, and … Continue reading 3 Ideas for Your First Facebook Live Video
by Mehroz Khan July 21, 2016July 21, 2016 Facebook is all the rage this year… There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power of Facebook, especially when … Continue reading 8 Salivating Tips For Video Marketing On Facebook
So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you’re not attracting attention with the video platform. Jordan Kasteler on July 19, 2016 In the last few years, Facebook has developed new features to become one of the strongest platforms … Continue reading 3 reasons nobody is watching your Facebook Live video
by Brittany Laeger July 8, 2016July 8, 2016 Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a world … Continue reading Understanding Facebook Live Video for Pages and Brands
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Have you been using live video services like Periscope? I’ve been testing the live streaming waters by using Facebook Live (you can check out my first live videos here). And, in true Facebook fashion, there are new Facebook Live updates. I normally grumble every time … Continue reading Facebook Live Updates: New Things You Can Do With Facebook Live Video
