by Marko Saric June 24, 2016 Follow @MarkoSaricJune 24, 2016 It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about the allegation of bias and the human interventions in the trending topics. … Continue reading Facebook Page Videos Generate 16% More Engagement Per Post Than Images
by Arik Hanson May 1, 2016May 1, 2016 It’s no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you … Continue reading The (Almost) All-Video Newsfeed: How 5 Brands Are Using Video (Almost) Exclusively on Facebook
by Margot da Cunha April 30, 2016April 30, 2016 If you’re one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances. More … Continue reading The Complete Guide to Facebook Video Ads
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. Tamar Weinberg on March 24, 2016 Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were … Continue reading Facebook video metrics add richer day-by-day data
by Anton Eliasson January 21, 2016 Follow @antoneliassonJanuary 21, 2016 Wouldn’t it be wonderful if each and every single visitor to your website slipped easily down the sales funnel and converted 100% of the time? Well, yes it would. But, unfortunately, the marketing world, for all of its best efforts, has yet to discover the … Continue reading How to Get Started With Facebook Video Retargeting
by Steve Hamm January 12, 2016 Follow @maasprosrduJanuary 12, 2016 Video marketing is becoming ever more important as consumers become increasingly comfortable with visual content as opposed to text-based content. When people think web videos, YouTube comes to mind. But YouTube doesn’t have to be the primary home for your videos. In fact, when it … Continue reading Video Marketing on Facebook
by John Waldron December 28, 2015December 28, 2015 Conversions, conversions, conversions. That’s the name of the game with pretty much all content marketing. And, just as video marketing is no exception, neither is Facebook video marketing. We’ve discussed at length in previous posts the 10 Elements of High Performing Facebook Video Ads, we’ve had a … Continue reading How To Increase Conversions With Facebook Video Ads
by Dorien Morin-van Dam November 16, 2015November 16, 2015 Are You Uploading Videos Directly To Facebook Yet? Last week I had the honor to present at the Visual Social Media Conference, a virtual online social media conference. I was asked to present about Facebook Video Marketing. Why? Because I create and upload videos to Facebook! … Continue reading 5 Facebook Video Marketing Tips To Get You Started!
