By Chris Morris July 19, 2022 Flooded with fake and misleading reviews on many of its products, Amazon is going on the offensive, filing suit against the administrators of what it says are over 10,000 Facebook groups that are used to manage those reviews and incentivize people to post them. In a suit … Continue reading Inside the thriving business of writing fake Amazon reviews
Stacey Rudolph — June 2, 2020 The takeaway for this post is that: Fake reviews are like cancer-causing junk food to your online business. They may look delicious and tempting, but they could deal a fatal blow to your online business eventually. Fake reviews and testimonials are much more harmful than most people know, and … Continue reading How Harmful Are Fake Online Reviews? [Infographic]
Like a virus it infects all the major review sites, especially Google and Amazon. Greg Sterling on April 22, 2020 Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews … Continue reading Fake reviews problem is much worse than people know
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019 Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon
WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud
Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
