Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’
Category Archives: Financial Services
SWIFT GPI: The New Norm for Cross-Border Payment For Businesses
Mahipal Nehra December 6, 2021 With the digitalization of the financial industry, corporate treasurers are putting pressure on financial institutions to offer faster and convenient payments across borders. They are also demanding more granular and transparent data of the payment deductions and credits. Global Payment Innovation or GPI has been launched by SWIFT to improve … Continue reading SWIFT GPI: The New Norm for Cross-Border Payment For Businesses
Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
Max Palmer September 25, 2021 Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest … Continue reading Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
Now is the time to build more equitable—and empathetic—financial services
By Brandon Krieg August 26, 2020 The financial services industry is broken. We’ve known this for a very long time now. Take, for example, the $11B in overdraft-related fees charged by the nation’s biggest banks in 2019. Or, the way these fees disproportionately impact low-income and nonwhite customers. And let this sink in: Just 9% … Continue reading Now is the time to build more equitable—and empathetic—financial services
4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience
Brian Johnson July 10, 2020 Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to … Continue reading 4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience
How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy
Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy
2020 Marketing Trends for the Financial Services Industry
Judy Caroll — February 21, 2020 We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing strategies this 2020. And in order to keep up with the fast-changing world of … Continue reading 2020 Marketing Trends for the Financial Services Industry
Quick Tips for Financial Marketers
Frederik Bussler — December 29, 2019 The soul of marketing is sharing a unique value proposition to a detailed target audience, and this holds true for financial professionals. However, there’s one caveat: Finance is a uniquely difficult industry to stand out in due to the massive number of competitors, both legitimate and fraudulent. When you’re … Continue reading Quick Tips for Financial Marketers
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
Financial Services Need to Bank on Secure Instant Messaging
William MacDonald — May 21, 2019 — May 21, 2019 Data protection has never been more crucial within the financial industry. With stories regarding high-profile cyber-attacks appearing in the news cycle with increasing regularity, financial firms are facing a new imperative to remain compliant. Ensuring that their communications and data transmission are secure, therefore, must … Continue reading Financial Services Need to Bank on Secure Instant Messaging
Random Posts on Financial Services
What Could Halt Cryptocurrency Momentum?
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
How to Build an Effective Google Ads Landing Page
Is Your Star Performer Ready to Lead?
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Here’s your ultimate social media cheat sheet for 2015 [Infographic]
Easy returns can enhance the customer experience
6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)
The do’s and don’ts of working with 5 different types of communicators
