Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies
Category Archives: Financial Technology
4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs
Dana Kachan July 5, 2021 Finance acquires a heart. Fintech companies innovate financial services with empathy and sustainability in mind. Financial inclusion can become a reality. The finance digitization flight continues, exciting and much-promising. Photo by Tim Mossholder on Unsplash A heartless, money-making machine — this is how a traditional banking system has been portrayed … Continue reading Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs
4 Tools to Help Your Business Leverage Fintech
Susan Gilbert June 25, 2021 Today I have some resources to help your business leverage fintech for both creation and deployment. When it comes to increasing your sales and reaching more clients you need to be involved in the latest digital trends in order to be successful. Not only can you produce more insightful content, … Continue reading 4 Tools to Help Your Business Leverage Fintech
How Open Banking APIs are Lifting Up the Financial Industry
Mahipal Nehra June 4, 2021 Open banking is expanding technology in the world of digital banking, forcing banks to change their business models – for good. Rather than competing against fintech or third-party organizations, bank holders can grasp open banking to ally with them while standing out from the competition in the rapidly evolving industry. … Continue reading How Open Banking APIs are Lifting Up the Financial Industry
Consolidating Your Financial Tech Stack? Look for These 4 Features
Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features
Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help
Andrew Latham August 20, 2020 The line between personal and business finance is extremely blurry when it comes to small businesses and entrepreneurs. According to the Federal Reserve’s latest Small Business Credit Survey, 11 percent of small business owners use personal loans to finance their companies and 45 percent only use their personal credit score … Continue reading Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help
Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?
Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?
5 Steps to Successfully Launching a Fintech Blog
Ashley Poynter July 22, 2020 Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, … Continue reading 5 Steps to Successfully Launching a Fintech Blog
Impact of the Covid-19 Pandemic on the Fintech Industry
Tanvir Zafar July 20, 2020 Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to … Continue reading Impact of the Covid-19 Pandemic on the Fintech Industry
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