Category Archives: Forecasting

Will 2022 Be Addressable’s Breakout Year?

Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year? →

Call Volume Forecasting: Predicting the Future from an Unusual Past

Forecasting

Sean Miller September 27, 2021 Call volume forecasts are inarguably an essential tool in the successful delivery of customer care excellence. Your program’s forecast is the map that tells you where to go based on where you’ve been. Without it, you’re lost at sea. With it, you’re one significant step closer to delivering an exceptional … Continue reading Call Volume Forecasting: Predicting the Future from an Unusual Past →

Create Faster and More Accurate Forecasts Using Probabilities

Forecasting

Julia Wester — January 16, 2020 The most important question to stakeholders is often “When can it be done?” There is a lot that goes into answering that seemingly simple question. What is involved in the work? What else are we doing? What risks are there? The questions go on and on. Traditional estimation processes … Continue reading Create Faster and More Accurate Forecasts Using Probabilities →

What About the Forecast?

Forecasting

Dave Brock — October 3, 2019 Follow @davidabrock Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an … Continue reading What About the Forecast? →

5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Forecasting

Tony Zambito — October 5, 2018 Follow @tonyzambito — October 5, 2018 The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another … Continue reading 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights →

Forecast: Digital advertising pulling away from TV on global basis

Forecasting

By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis →

Happy New Year: What’s Old Is Big 2 Again!

Forecasting

Happy New Year: What’s Old Is Big 2 Again! by Joe Mandese @mp_joemandese, January 8, 2018 RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So it’s fitting, coming into a new year, to mark … Continue reading Happy New Year: What’s Old Is Big 2 Again! →

What is Your Organisation Going to Do Differently in 2017?

Forecasting

Bob Apollo — December 22, 2016 Follow @bobapollo— December 22, 2016 We’re rapidly approaching the end of the year, and barring the occasional miracle, it’s probably already pretty clear how your organisation’s sales year is going to end up. If you’re like most sales teams, it will probably have been a blend of high spots … Continue reading What is Your Organisation Going to Do Differently in 2017? →

Improve Forecasting by Combining Financial and Operational Data

Forecasting

Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data →