As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. Chris Wood on March 27, 2024 Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption … Continue reading How marketers are investing in games: IAB PlayFronts
15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites Alan Draper / Aug 31, 2023 Crypto gambling sites are becoming increasingly popular. Some of the offered perks include instant deposits and withdrawals, anonymous accounts, and huge welcome packages for new players. But sifting through the myriad of providers can be both … Continue reading 15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites
Sony has now shipped over 32.1 million PS5s following blockbuster holiday sales Steve Dent @stevetdent Sony’s gaming business had a blockbuster holiday quarter as it sold 7.1 million PS5s from October to December compared to 3.9 million in the same quarter last year. That’s a whopping 82 percent increase, so the company’s supply … Continue reading Sony has sold over 40 million PS5 consoles
Watch three back-to-back Summer Game Fest shows here starting at 12PM ET Kris Holt @krisholt Another busy day of Summer Game Fest events is upon us, with the Wholesome Direct, Future Games Show and OTK Games Expo streams running back to back. You’ll be able to watch everything right here starting at 12PM … Continue reading Watch three back-to-back Summer Game Fest shows
Sure, why not: Wordle is becoming a board game Hasbro and New York Times Games are planning a physical release for the game’s anniversary. A. Khalid @askhalid Hasbro/New York Times Games Wordle players who can’t resist posting their scores on social media to show off their verbal smarts can now subject friends to this behavior … Continue reading Sure why not: Wordle is becoming a board game
Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2022 Microsoft in May 2006 announced the acquisition of Massive Inc., a New York-based creator of video game advertising. The idea was to help Microsoft deliver dynamic, relevant ads across Microsoft’s online … Continue reading Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’
Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
