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Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025 Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
May 13, 2025 4 insights for Gen Z’s graduating class of 2025 from a business professor BY The Conversation As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful? Is it better to take a job that pays more, or one … Continue reading 4 insights for Gen Z’s graduating class of 2025 from a business professor
August 16, 2024 Gen-Z’s top car must-haves: comfort and CarPlay Gen Z isn’t as worried about who made their car as what features it has. BY Sarah Bregel Every generation approaches big purchases a bit differently. And that’s certainly true when it comes to buying a car. A new report published Friday on Cars.com showcases what … Continue reading Gen-Z’s top car must-haves: comfort and CarPlay
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. Chris Wood on August 6, 2024 The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated … Continue reading Aflac’s approach to Gen Z engagement
By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason
By Shalene Gupta When “Connie,” 26, landed her first job out of college in 2020, she knew she wanted a raise. She was earning $60,000 in New York City as a consultant. Her first raise got her to $67,000, but she knew she’d have to switch jobs to get a substantial raise. “Everyone tells … Continue reading These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs
By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks
By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
