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Category Archives: Generation Z

59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It

59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2023 Strike three and you’re out. Sounds like the rules of baseball filtered into ecommerce and brand loyalty — mainly because great products alone are not enough to keep customers loyal. … Continue reading 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It

In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads

In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads by Laurie Sullivan  @lauriesullivan, September 8, 2022 What turns an app into a favorite and how much are gamers and non-gamers willing to spend for in-app purchases varies based on several factors. Some want a one-time fee to remove ads, while … Continue reading In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads

Gen Z Workers Are Different – How to Include Them in Recognition Programs

Gen Z Workers Are Different – How to Include Them in Recognition Programs Rachel Harmon / 24 Aug 2022   With growing influence, Gen Z workers are becoming a more significant part of the workforce. However, they differ from Millennials, Generation X, and Body Boomers. They’re unique and come with their own set of diverse … Continue reading Gen Z Workers Are Different – How to Include Them in Recognition Programs