Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits
76% believe physical stores provide a better shopping experience. Greg Sterling on May 22, 2019 at 9:09 am Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics support the notion that we’re in the midst of a “retail apocalypse.” And like some prehistoric species, the … Continue reading Gen Z shoppers offer new hope for the mall
Kimberly Zhang — April 29, 2019 — April 29, 2019 This month, millions of Generation Zers will graduate college. As some of the first members of their generation — the youngest of whom were born in 1996 — to enter the workforce, they’ll give employers a crash course in what digital natives want in a … Continue reading Get Ready for Gen Z: 4 Benefits They Want Most
Cathy Biddulph — April 2, 2019 — April 2, 2019 Quick, is Gen Z old enough to work yet? No checking Wikipedia… Answer: Yes. While there is a bit of a gray area between where exactly Millennials stop and Gen Z starts, demographers pretty much agree that the starting birth years for Gen Z are … Continue reading How to Engage Gen Z in the Contact Center
John Hall — March 12, 2019 Follow @JohnHallCOMO — March 12, 2019 Businesses tend to treat Generation Z like Millennials at their own peril. The latest generation to join the workforce is more than just a younger breed of those who came before. They are hungrier, more technologically savvy and less forgiving of leaders who … Continue reading The Dangers in Leading Your First Gen Z Hires
Brian Wallace — December 17, 2018 Follow @nowsourcing — December 17, 2018 The American dream tells us that if we do everything right there’s no way we could possibly fail – but Gen Z knows better. Born from 1996, raised during the Great Recession and the student loan crisis, Get Z has learned much during … Continue reading Is GenZ Ready To Take The Entrepreneurial Reins? [Infographic]
Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)
Rick Lepsinger — October 24, 2018 Follow @onpoint_llc — October 24, 2018 StockSnap / Pixabay There’s no shortage of advice on how to handle millennials in the workplace and this generational cohort is now the largest in the workforce. Organizations have been adapting to millennials for well over a decade and those same employees will … Continue reading Who Makes Up Generation Z in the Workplace?
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age. Rohit Gupta on April 2, 2018 By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when … Continue reading The future of retail is Generation Z-dependent — and martech is the way to reach them
