Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024 GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024 How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
Revolutionize your martech team’s genAI approach with a dynamic blend of open, decentralized and centralized models for integration. Frans Riemersma on September 23, 2024 Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. … Continue reading The best deployment model for martech genAI
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
Why Optimizing For Generative AI Is Challenging by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2024 Generative AI (GAI) chatbots are reshaping the shopping experience, and Similarweb analysts believe the trend will accelerate with the release of OpenAI SearchGPT. Search and GAI chatbots function differently, although they are both key ways for consumers to discover … Continue reading Why Optimizing For Generative AI Is Challenging
New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega’s long standing investment in statistical and predictive AI decisioning. Kim Davis on June 12, 2024 This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its … Continue reading What Pega GenAI tools might mean for marketers
