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Revolutionize your martech team’s genAI approach with a dynamic blend of open, decentralized and centralized models for integration. Frans Riemersma on September 23, 2024 Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. … Continue reading The best deployment model for martech genAI
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
Why Optimizing For Generative AI Is Challenging by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2024 Generative AI (GAI) chatbots are reshaping the shopping experience, and Similarweb analysts believe the trend will accelerate with the release of OpenAI SearchGPT. Search and GAI chatbots function differently, although they are both key ways for consumers to discover … Continue reading Why Optimizing For Generative AI Is Challenging
New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega’s long standing investment in statistical and predictive AI decisioning. Kim Davis on June 12, 2024 This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its … Continue reading What Pega GenAI tools might mean for marketers
June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned
June 10, 2024 Generative AI for business observability: What IT leaders need to know The way generative AI is supercharging productivity—all thanks to its ability to generate answers based on mountains of data, fast—will revolutionize how we do business. BY Matt Minetola for Elastic We all know that data is at the heart of business operations. … Continue reading Generative AI for business observability: What IT leaders need to know
June 10, 2024 Why harnessing the power of generative AI begins with search As business leaders look for ways to optimize this game-changing technology in the future, they’re beginning to understand what’s possible today BY FastCo Works During the past year and a half, generative AI (GAI) has embedded itself in the fabric of everyday life. … Continue reading Why harnessing the power of generative AI begins with search
June 06, 2024 Generative AI job postings increase tenfold in the past year For job seekers, that demand could mean higher salaries in a field where the average paycheck is already significantly higher than in many other occupations. BY Chris Morris More companies are embracing generative artificial intelligence as a part of their road map, and … Continue reading Generative AI job postings increase tenfold in the past year
Gartner’s Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it. Kim Davis on June 4, 2024 In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of … Continue reading Will genAI turn off your core consumers?
