Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Category Archives: Generative AI

A marketer’s guide to implementing generative AI

Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024   GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI

3 marketing use cases for generative AI that aren’t copywriting

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024   How is your marketing team using generative AI? Here are the results of a poll I did earlier this year:  While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting

The best deployment model for martech genAI

Revolutionize your martech team’s genAI approach with a dynamic blend of open, decentralized and centralized models for integration. Frans Riemersma on September 23, 2024   Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. … Continue reading The best deployment model for martech genAI

Generative engine optimization: What you need to know

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024   AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know

Why Optimizing For Generative AI Is Challenging

Why Optimizing For Generative AI Is Challenging by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2024 Generative AI (GAI) chatbots are reshaping the shopping experience, and Similarweb analysts believe the trend will accelerate with the release of OpenAI SearchGPT. Search and GAI chatbots function differently, although they are both key ways for consumers to discover … Continue reading Why Optimizing For Generative AI Is Challenging