Category Archives: Goals Settings

Mastering the art of goal setting in marketing operations

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations

Setting up goals: Getting started with Google Analytics 4

Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4

Want to Improve Your Bottom Line in 2020? Start With These 3 Goals

Peter Daisyme — January 10, 2020 The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As … Continue reading Want to Improve Your Bottom Line in 2020? Start With These 3 Goals

Is This a Better Way to Set Your 2020 Goals and Resolutions?

Elliot Begoun — December 31, 2019 Follow @intertwinegroup Canva.com Why would you establish business goals that are just numbers and personal resolutions that set you up to fail? That is what most of us do this time of year. We set business goals based on revenue, distribution, gross profit, and more. All of which are … Continue reading Is This a Better Way to Set Your 2020 Goals and Resolutions?