Google Ad Exec Answers One-Off Campaign Questions by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024 A shortened holiday shopping season requires even the biggest advertisers to act like a startup — agile and quick to respond. Hanukkah falls on Christmas Day this year. The compressed time frame demands advertisers remain attune to emerging trends by leveraging … Continue reading Google Ad Exec Answers One-Off Campaign Questions
Category Archives: Google
Google’s Tumultuous Two Days
Google’s Tumultuous Two Days by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2024 Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for two major reversals announced this week by the Alphabet company. For starters, the $23 billion deal that would have represented the largest acquisition in … Continue reading Google’s Tumultuous Two Days
Precursors To A Google Breakup
Precursors To A Google Breakup by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2023 Google and Microsoft this week separately said they would not challenge a law in Europe that would categorize them as a “gatekeeper.” The European Union law aims to require each company with this designation as gatekeeper to make it easier for … Continue reading Precursors To A Google Breakup
Google backs out of $15B bay area campus deals
Google backs out of $15B bay area campus deals Radek Zielinski / Nov 4, 2023 Google has terminated its contracts with Australian developer Lendlease for four major Bay Area development projects. According to a Nov. 2 CNBC report, the canceled deals include plans for new Google campuses in downtown San Jose, Mountain View, and … Continue reading Google backs out of $15B bay area campus deals
Google is no longer building its own augmented reality glasses
Google is laying off 12,000 employees Steve Dent|@stevetdent Google parent Alphabet is cutting around 12,000 jobs, or around six percent of its global workforce, it wrote in a company-wide email sent to employees. CEO Sundar Pichai said that he was “deeply sorry” to workers that will be let go and that it was a … Continue reading Google is no longer building its own augmented reality glasses
Google: AI should never be credited as an inventor
By Mark Sullivan May 15, 2023 Google says that generative AI systems should not be listed as an inventor even if the AI system made a significant contribution to the invention, Axios reports. “As our comments say, we believe AI should not be labeled as an inventor under the U.S. Patent Law, and believe … Continue reading Google: AI should never be credited as an inventor
Google Expands Reasons It Will Remove Your Personal Information From Search Results
Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results
Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Attorneys general sue Google over location marketing practices
There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices
How to Rank on Google Maps
Lara Dunning — December 13, 2019 Follow @LaraDunning Are you wondering how businesses get in the 3-Pack (the top three results) on Google Maps? For business owners, this is a coveted spot which creates a valuable opportunity to capture the interest of local and visiting customers and additional revenue. With so much at stake, it … Continue reading How to Rank on Google Maps