Category Archives: Google

Google Ad Exec Answers One-Off Campaign Questions

Google Ad Exec Answers One-Off Campaign Questions by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024 A shortened holiday shopping season requires even the biggest advertisers to act like a startup — agile and quick to respond. Hanukkah falls on Christmas Day this year. The compressed time frame demands advertisers remain attune to emerging trends by leveraging … Continue reading Google Ad Exec Answers One-Off Campaign Questions

Google’s Tumultuous Two Days

Google’s Tumultuous Two Days by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2024 Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for two major reversals announced this week by the Alphabet company. For starters, the $23 billion deal that would have represented the largest acquisition in … Continue reading Google’s Tumultuous Two Days

Precursors To A Google Breakup

Precursors To A Google Breakup by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2023 Google and Microsoft this week separately said they would not challenge a law in Europe that would categorize them as a “gatekeeper.” The European Union law aims to require each company with this designation as gatekeeper to make it easier for … Continue reading Precursors To A Google Breakup

Google Expands Reasons It Will Remove Your Personal Information From Search Results

Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan  @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Attorneys general sue Google over location marketing practices

There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices