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How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
Google Has ‘Very Good Ideas’ For Ads In Gemini by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2025 Google’s Gemini AI assistant does not have ads today, but the company has “very good ideas for native ad concepts” on the platform, said Google CEO Sundar Pichai on the company’s revenue call with analysts and investors. … Continue reading Google Has ‘Very Good Ideas’ For Ads In Gemini
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. Anu Adegbola on January 17, 2025 You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will … Continue reading Microsoft Clarity launches Google Ads integration
Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you’re working with a few campaigns or hundreds, Google Ads Editor … Continue reading The Advantages & Benefits of Using Google Ads Editor
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
