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Category Archives: Google AI

Google: AI Kills SEO On Path To Artificial Superintelligence

Google: AI Kills SEO On Path To Artificial Superintelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2024 Artificial intelligence (AI) will replace the need for search engine optimization (SEO) in 2025. Wait, what? Not entirely, so let me explain. No one from Google definitively said AI would replace SEO, but it makes sense after … Continue reading Google: AI Kills SEO On Path To Artificial Superintelligence

Google AI Advances Gemini Live In New Way To Talk With Search

Google AI Advances Gemini Live In New Way To Talk With Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2024 A new Google AI Mode code could be behind the latest release of its Gemini Live app, which enables users to have an actual conversation with artificial intelligence (AI) in a multimodal experience.  The spoiler … Continue reading Google AI Advances Gemini Live In New Way To Talk With Search

Google AI Overviews Optimization Techniques Simplified

Google AI Overviews Optimization Techniques Simplified by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2024 Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and act on performance strategies to make changes, if needed, based on how Google presents their brands in Google AI Overview (AIO) search results. By engineering for … Continue reading Google AI Overviews Optimization Techniques Simplified

Google AI Advancements Start To Generate Payback

Google AI Advancements Start To Generate Payback by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2024 Google DeepMind on Wednesday detailed two speech-generation technologies developed to help people worldwide interact with more natural, conversational and intuitive digital assistants and AI tools. Advertisers using these technologies can generate long-form, multi-speaker dialogue for ads or other types … Continue reading Google AI Advancements Start To Generate Payback

Google rolls out new AI-organized search results, AI Overview links

Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024   Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links

Google Lags In Mobile AI, Captures Most Search Market Share

Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share

Google AI Overviews Disrupts Ecommerce, Publisher Traffic

Google AI Overviews Disrupts Ecommerce, Publisher Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2024 Logging in to a company’s network creates sort of a walled garden, where the data remains within the perimeters, creating checks and balances of intent. Some may not consider Google a walled garden, but when logged in to its … Continue reading Google AI Overviews Disrupts Ecommerce, Publisher Traffic

Google AI Overviews have negligible impact on traffic, say publishers

So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024   Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers

Google launches marketer resource center and AI recommendation tool

The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024   Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool