Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Category Archives: Google AMP
Tracking the Accelerated Mobile Pages (AMP) Project
Adoption of Google-led AMP rising quickly AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a … Continue reading Tracking the Accelerated Mobile Pages (AMP) Project
AMP links at large: What’s a publisher to do?
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Barb Palser on September 15, 2017 AMP critics and advocates alike have welcomed the news that the Safari … Continue reading AMP links at large: What’s a publisher to do?
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). Eric Enge on July 12, 2017 At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In … Continue reading AMP for Advanced SEOs: SMX Advanced insights
Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Stephanie LeVonne on June 16, 2017 In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been … Continue reading Setting up and testing AMP for WordPress: A quick 7-step guide
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. Frederick Vallaeys on May 11, 2017 The best experiences are those where we don’t have to wait for stuff: receiving … Continue reading The best-kept AdWords secret: AMP your landing pages
Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. Barb Palser on March 20, 2017 The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at … Continue reading Advice for AMP-curious publishers
The AMP Project: What Is It and Why Is It Important?
Wendy Lindars — March 5, 2017 Follow @enx2marketing — March 5, 2017 There’s been a soft rumbling going on in the world of website design. You keep hearing the acronym “AMP.” In the past year, that rumbling has turned to a grumbling. And now it’s 2017, and it’s everywhere. But what is it? What does … Continue reading The AMP Project: What Is It and Why Is It Important?
Google AMP In News Section More Than Doubles Ranking Results
AMP in Google News Results Skyrockets Globally by Mordy Oberstein , January 30, 2017 Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were … Continue reading Google AMP In News Section More Than Doubles Ranking Results
Google’s AMP Update: What it Means for Your Website
Luana Spinetti — February 2, 2017 Follow @LuanaTF— February 2, 2017 First announced in October 2015, “AMP” stands for Accelerated Mobile Project, and it’s a Google’s project to fast render all web pages for mobile from within Google, like Facebook’s Instant Articles. As Contently.com reports: As mobile becomes the dominant way that people consume content, … Continue reading Google’s AMP Update: What it Means for Your Website
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