You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Constantine von Hoffman on June 26, 2024 Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement … Continue reading Google announces upcoming GA4 features
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Gemma Fontané on May 30, 2024 Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze … Continue reading How to create and configure custom dimensions in GA4
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Janet Driscoll Miller on May 20, 2024 Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data … Continue reading How to archive your Universal Analytics historical data
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
A look at what’s better and what’s worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. Constantine von Hoffman on April 17, 2024 It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically … Continue reading The state of GA4, one year after the big migration
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, 2024. With Google Analytics … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
