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Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
Google Details Media Buys For Apple ‘Get The Message’ Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2022 Google has expanded on the details of its Get The Message campaign targeted at Apple that launched earlier this week. It addresses the green and blue bubbles problem in text messages as well as other common … Continue reading Google Details Media Buys For Apple ‘Get The Message’ Campaign
Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews
Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live
Google’s User Experience: Most Websites Fail To Meet Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2021 Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches — and more than 90% of those in mobile searches — fail to meet Google’s three Core Web Vitals thresholds for good website … Continue reading Google’s User Experience: Most Websites Fail To Meet Requirements
by Tom Pick June 28, 2016June 28, 2016 Despite its detractors, Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place … Continue reading The Six Best Google+ Marketing Tools
