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Category Archives: Google Privacy

Google Privacy Sandbox ‘Holding The Industry Hostage’

Google Privacy Sandbox ‘Holding The Industry Hostage’ by Laurie Sullivan , Staff Writer @lauriesullivan, November 11, 2024 The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google’s Privacy Sandbox, but it appears the European regulatory body still has many major concerns.   Google’s proposal to replace third-party cookie deprecation with … Continue reading Google Privacy Sandbox ‘Holding The Industry Hostage’

What Google’s Privacy Sandbox means for the app ecosystem

Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024  Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem

Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox

Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2024 Criteo initiated a testing phase on March 11 that will extend through May 10 to focus on gathering data and analyzing its impact in order to evaluate performance. By June 15, the company plans to publish … Continue reading Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Google Privacy Sandbox And The Radical Departure From Ad Targeting

Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting