UPDATED: In a new report, the U.K.’s CMA more than doubles the number of its concerns about Privacy Sandbox. Kim Davis on April 29, 2024 Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy … Continue reading Google’s Privacy Sandbox: What you need to know
Category Archives: Google Privacy
What Google’s Privacy Sandbox means for the app ecosystem
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2024 Criteo initiated a testing phase on March 11 that will extend through May 10 to focus on gathering data and analyzing its impact in order to evaluate performance. By June 15, the company plans to publish … Continue reading Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Why The Future Of Google Privacy Sandbox Relies On UK’s CMA
Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA
Google Privacy Sandbox And The Radical Departure From Ad Targeting
Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
Google’s Industry Dialogue Over The Privacy Sandbox
Google’s Industry Dialogue Over The Privacy Sandbox by Alan Chapell , Op-Ed Contributor, April 27, 2023 Google seems to be doubling down on its efforts to promote the Privacy Sandbox as an alternative to the HTTP cookie. In a blog post, Google summarizes the results of its recent listening tour. I read this as an indication that … Continue reading Google’s Industry Dialogue Over The Privacy Sandbox
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