Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
Patrick Antinozzi — January 4, 2018 Follow @pattitudez — January 4, 2018 Gathering a pile of amazing online reviews is one of the most effective ways to market your business online. It also happens to be one of the most difficult. (I know, go figure) Stop me if you’ve heard this before: “I have a … Continue reading How to Get More Google Reviews From Your Customers (In 1 Simple Step)
Kerry Dye — November 22, 2017 — November 22, 2017 Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve … Continue reading How to Show Up in Google Maps
Emily VonSydow — November 22, 2017 Follow @BopDesignSD — November 22, 2017 As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. However, you … Continue reading Advantages of Using Google Tag Manager
Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data
Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
Pam Aungst — July 7, 2017 Follow @PamAnnMarketing — July 7, 2017 Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them … Continue reading How to Use Google’s Free Testing Tools to Improve Your Site
