Category Archives: Google Tools

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users. Danny Sullivan on March 16, 2017   Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search … Continue reading Your guide to using Google Assistant and the Google search app on Android & iPhone

How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Sherry Bonelli on March 7, 2017 at 1:30 pm Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows … Continue reading How to use Google Tag Manager to show your clients results

Google’s “One True Answer” problem — when featured snippets go bad

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017   Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad