Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index
Mickie E Kennedy — January 16, 2017 Follow @ereleases— January 16, 2017 Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for … Continue reading 5 Google+ Hangout Ideas for Small Business
Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. Bryson Meunier on January 13, 2017 Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the … Continue reading A simple checklist to prep for the Google mobile-first index
Featured Snippets: A Dead-Simple Tactic for Making Them Stick By: Ronell Smith November 23rd, 2016 At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020“: “Let’s say you’re No. 5 in a competitive query, and you’re trying to get … Continue reading Making Featured Snippets Stick
by Laurie Sullivan, Staff Writer @lauriesullivan, November 9, 2016 Building progressive Web apps isn’t easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how to get PWAs indexed, discovered, and ranked higher. What’s a PWA? “Progressive Web Apps bring … Continue reading Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
On Yavin — November 7, 2016 Follow @on_yavin— November 7, 2016 Google has just made a major announcement that is likely to shake up the SEO world. According to a post on the Webmaster Central Blog, Google will begin testing mobile-first indexing, a new method to rank pages based on the mobile version of a … Continue reading Google Takes A Stab At Mobile-First Indexing
Christina Baldassarre — October 29, 2016 — October 29, 2016 Google Plus might not be the most used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an … Continue reading 8 Best Practices For Your Google Plus Page
By Robert Brady November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager
By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
