Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. Will Scott on August 1, 2016 As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. … Continue reading Excited about Google’s new map ads? You should be!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. Adam Dorfman on June 29, 2016 When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you might be … Continue reading Why Google is mining local business attributes
by Roman Kniahynyckyj June 11, 2016 Follow @kniahynyckyjJune 11, 2016 The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has … Continue reading How to Optimize Content for Google Featured Snippet Boxes
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. Andreas Reiffen on June 6, 2016 A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search … Continue reading Can you manage your inventory with Google Shopping?
Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016 Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. Joe Youngblood on May 23, 2016 What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, … Continue reading What marketers need to know about Google Assistant and Google Home
by Pam Aungst May 13, 2016 Follow @PamAnnMarketingMay 13, 2016 Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other … Continue reading Top 5 Reasons to Use Google Search Console
by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 There is no end to the number of marketing articles aimed at small businesses. There are thousands of great ideas out there and, if time and money were no issues, every good idea should be implemented. Unfortunately, for small businesses, we wear many different hats … Continue reading 6 Reasons to Register Your Business With Google
