by Aleh Barysevich April 28, 2016 Follow @LinkAssistantApril 28, 2016 Google Alerts are a way to monitor the Web for mentions that matter to you. Services such as Google Alerts are unavoidable when it comes to being on the same page with your customers. They bring updates on products, competitors or any topic of your … Continue reading 3 Powerful Alternatives to Google Alerts for Small Business
by Zaid Ammari April 15, 2016 Follow @ppcmastermindsApril 15, 2016 Your social media strategy is incredibly important to your business success, but if you’re not measuring how well your strategy is working, you can’t know if you need to readjust your campaign. Although social media platforms offer their own form of analytics, these numbers don’t … Continue reading How to Use Google Analytics to Improve Your Social Media Strategy
by Genia Stevens April 6, 2016 Follow @geniastevensApril 6, 2016 Google’s click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text. [Image via … Continue reading Will Google’s Click-to-Call Change the Organic Search Game?
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
by Pam Aungst April 5, 2016 Follow @PamAnnMarketingApril 5, 2016 As a website owner, the final component you should have in place before your site goes live is Google Analytics for WordPress. It couldn’t be easier to install, the benefits are too plentiful to ignore, and best of all — it’s free! In this post … Continue reading Implementing Google Analytics for WordPress
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. Tony Edward on April 4, 2016 As Google continues to expand … Continue reading How to enhance your Google Knowledge Graph result (case study)
by Sarah Goliger March 25, 2016 Follow @sarahbethgoMarch 25, 2016 If you’re using content marketing to expand your audience, generate brand awareness, and attract prospective customers, you’re likely leveraging a number of channels to promote that content. Most of these channels allow you to show your content to people who you think would be interested … Continue reading How to Use Google Adwords to Promote Your Content
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations. Glenn Gabe on March 11, 2016 Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site … Continue reading The terrifying connection between malware, Google Search Console and AdWords
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
