by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Abhishek Raj December 13, 2015 Follow @buddinggeekDecember 13, 2015 Lately there has been a lot of buzz on the web regarding Google plus being a dead social media marketing tool. If you’re one of those who believe that the Google+ ripple for social media marketing is over, then reading this post could perhaps completely change your negative … Continue reading Using Google+ for Viral Traffic Generation! [Case Study]
by Dan Shewan December 10, 2015December 10, 2015 Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most … Continue reading The Ultimate Guide to Google Maps Marketing
by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines
by Michael Lang November 26, 2015 Follow @sg_partnersNovember 26, 2015 The first move taken in a game of chess is significant, but it is the moves after that define who will win. I often wonder what the first move is when management discovers their businesses profits are down. I can imagine a moment of denial … Continue reading Stop Googling Your Company’s Symptoms!
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information. Martin Beck on November 24, 2015 Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and … Continue reading Google Drops Display Of Local Business Reviews in New Google+
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Danny Sullivan on November 24, 2015 Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated … Continue reading Google Announces New Advertising Support For AMP Pages
Users can select whether they want to be on the dark or light side of the Force, transforming their Google experience to reflect whatever path they choose. Amy Gesenhues on November 23, 2015 With weeks to go before the upcoming Star Wars: The Force Awakens release date, Google is giving itself a full-on Star Wars … Continue reading Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
by Eric Seal November 20, 2015November 20, 2015 (November 20, 2015), Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say … Continue reading Google Search Quality Guidelines: Released!
