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ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
Oliver NeelyOctober 7, 2015 If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds, if not thousands of metrics used by Google when ranking websites. So you could easily spend days, if not weeks, discussing various theories & reasons why. … Continue reading Does Google Trust Your Business?
Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Cleo HageSeptember 18, 2015 With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of … Continue reading Introducing Google’s Universal App Campaign
Michael WightSeptember 17, 2015 Google+ Pages are way for organizations, businesses, artists, and more to have a public identity. This is Google’s attempt to compete with other social media, and allows these entities to update and share business information with others. They may add people to their circle, post comments and pictures, and edit and … Continue reading How To Customize Google+ Page For Business
Priya Florence ShahSeptember 15, 2015 Ever since June 8, 2015, when I read Kristi Hines’ post on How to Use Google+ Collections for Business, I was intrigued because I’d never used Google+ Collections before. So I went to the Social Media Examiner Society forums and asked the helpful folks there why they thought it might … Continue reading How To Get 1000s Of Followers With Google+ Collections
Eric SealSeptember 14, 2015 Today, Google confirmed what SEO Inc. has suspected all along. In a Google+ hangout with Gary Illyes, Google’s Webmaster Trends Analyst, Google is going on the record to state that if you remove bad links from your website, you will see immediate results. This means that if you take the necessary … Continue reading “Remove Bad Links, Remove Your Penalty,”
Out of beta, the ads expand to deliver a landing page experience within Gmail. Ginny Marvin on September 2, 2015 Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and … Continue reading Expandable Native Gmail Ads Now Available To All In AdWords
Nicole McCullumAugust 31, 2015 Google is currently conducting a gradual roll-out of Google Panda 4.2. According to Google, this will be a slow roll-out that’s expected to take months to complete and approximately 2-3% of search queries will be impacted. Google Panda is an algorithm change that started in February 2011, designed to weed out … Continue reading Google Panda 4.2 – What You Need to Know
