Category Archives: Google Tools

Behind The Impact Of Google Search Features On Organic Click-Through Rates

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Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates →

How to Use Google Optimize & Tag Manager for Personalization

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Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization →

Google Search Features Impact Organic Search CTRs

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Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs →

Google Calls Out Mapping Challenges And How Data Contributes To Solutions

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Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions →

Google Maps: Search And Discovery Tools Support Recommendations And Reviews

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Google Maps: Search And Discovery Tools Support Recommendations And Reviews by Laurie Sullivan  @lauriesullivan, November 18, 2019 Local Guides in Google Maps are about to become more visible. The service continues to become more social by allowing Maps users in several cities to follow Local Guides who offer recommendations on places to go and things … Continue reading Google Maps: Search And Discovery Tools Support Recommendations And Reviews →

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

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Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers →

What to Do About BERT & Google’s Recent Local Algorithm Update

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Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update →

New Audience Targeting Options Coming to Google Search

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Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search →

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