Category Archives: Google Tools

Google Increases Privacy In Data Collaboration Between Agencies, Brands

Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands →

Google Gallery Ads are Coming – Are You Ready?

Google Tools

Nicole Blanckenberg — June 12, 2019 Follow @https://twitter.com/NicoleBlancken — June 12, 2019 In February, Google started testing its new Gallery Ads for search. The goal of this ad format is to enable advertisers to combine search intent with a more interactive visual format, and they are expected to deliver in a huge way in terms … Continue reading Google Gallery Ads are Coming – Are You Ready? →

How Google Helps Decide What Type Of Food To Eat

Google Tools

How Google Helps Decide What Type Of Food To Eat by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2019 When my husband and I decide to go out for dinner rather than cook at home, the conversation typically starts with “what type of food do you want to eat and where should we go?” I … Continue reading How Google Helps Decide What Type Of Food To Eat →

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

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Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives →

Google For Jobs: The Optimization Guide

Google Tools

Kristina Henry — March 26, 2019 — March 26, 2019 Reading Time: 5 minutesWhat is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time without having … Continue reading Google For Jobs: The Optimization Guide →

Google Switched to Mobile First Indexing – What it Means for 2019 SEO

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Marya Belanger — March 11, 2019 — March 11, 2019 At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile … Continue reading Google Switched to Mobile First Indexing – What it Means for 2019 SEO →

3 Things You Need to Know About Google’s New Prominence Metrics

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Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics →

Google Explains Updates To Search Console

Google Tools

Google Explains Updates To Search Console Google, Friday, February 15, 2019 Migrating from old Search Console to new Search Console Migration guide for existing users We are in the process of creating a new version of Search Console that will eventually replace the old product. If you have been using old Search Console, this guide will … Continue reading Google Explains Updates To Search Console →

How to Use Google Maps to Get More Web Design Clients

Google Tools

Patrick Antinozzi — February 13, 2019 Follow @pattitudez — February 13, 2019 So you want more web design clients, eh? I mean, who doesn’t? There are a lot of different methods to go about getting these clients, but I’m willing to bet you’ve tried most of them already. “Set up an Upwork profile!” “Ask your … Continue reading How to Use Google Maps to Get More Web Design Clients →

How Long Does It Take to Improve Google Rankings?

Google Tools

Kent Campbell — January 31, 2019 Follow @reputationx — January 31, 2019 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading How Long Does It Take to Improve Google Rankings? →