Google MSA New Transparency Policy Provides More Campaign Data by Laurie Sullivan @lauriesullivan, June 9, 2023 Google plans to give advertisers more information on the ads they serve in Search and YouTube. The company plans to instate a new Master Service Agreement (MSA), a contract that sets the standard Terms and Conditions for one or … Continue reading Google MSA New Transparency Policy Provides More Campaign Data
By Clint Rainey March 29, 2023 As state and federal regulators turn up the heat on Google’s massive advertising business, the search giant is moving toward greater transparency about who runs ads on its various platforms. In a blog post Wednesday, Google explained that its “Ads Transparency Center”—the actual, unambiguous name of … Continue reading Google will be more transparent about ads amid growing Biden administration scrutiny
